We are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space.
Marketing Advisory practice foundation:
Marketing has entered a new choice environment. Brands are no longer selected only through linear journeys or campaign reach; they are shaped inside a system of choice made up of search, social, retail media, marketplaces, creators, communities, comparison tools, AI assistants, and the operating rules of dominant platforms. CMOs must now influence both human consumers and algorithmic intermediaries while proving marketing's contribution to growth, efficiency, and enterprise value.
The Canadian Marketing Advisory practice helps clients respond through an integrated Relevance and Readiness model. Relevance helps clients strengthen the signals that make brands discoverable, distinctive, trusted, recommended, and chosen. It focuses on brand strategy, customer insight, content ecosystems, creator and community influence, experience, and how a brand shows up across human and algorithmic decision filters.
Readiness helps clients build the marketing function required to deliver that relevance at speed and scale. It focuses on marketing strategy, transformation roadmaps, operating model and governance, process design, data, AI and technology enablement, measurement, value realization, capability building, and organizational change.
Together, Relevance defines what the brand must become in-market; Readiness defines how the marketing organization must work to deliver it. The Readiness roles are part of a consulting-led advisory team that helps CMOs move from ambition to executable transformation, measurable outcomes, and sustained capability uplift.
Relevance - Defines how the brand earns attention, trust, recommendation, and choice across human and algorithmic decision filters. Defines how the brand earns attention, trust, recommendation, and choice across human and algorithmic decision filters.
Readiness - Defines how the marketing organization must work, govern, enable, measure, and change to deliver that relevance at scale.
This role turns marketing strategy into the ways of working required to deliver it. The Operating Model & Process Design Lead defines how the marketing organization should be structured, governed, measured, and connected across teams, agencies, partners, platforms, and work processes.
You are:
You are an operating model and process design advisor who helps marketing organizations work faster, smarter, and with greater accountability. You understand how marketing work actually gets done across planning, briefing, creative, content, media, approvals, measurement, and optimization, and you can redesign those workflows to improve speed, quality, transparency, and value.
This is not a narrow documentation or PMO role. It is a business design role that connects strategy, organization, governance, process, technology, data, agencies, and change into an integrated future-state marketing model.
The work:
• Assess current marketing operating models, organizational structures, governance forums, decision rights, roles, processes, handoffs, tools, agency models, and pain points.
• Design future-state operating models that clarify structure, capabilities, roles, accountabilities, governance, change requirements, interaction models, and ways of working.
• Reinvent campaign, content, creative, media, planning, approval, and measurement processes to improve speed, quality, reuse, transparency, compliance, and performance.
• Develop process maps, RACI models, role charters, governance models, service models, playbooks, workflow requirements, and implementation roadmaps.
• Work with Subject Matter Leads to align operating model and process design to enabling technologies such as Adobe Workfront, Monday.com, AEM, DAM, CRM, CDP, marketing automation, analytics, and AI-enabled workflow solutions.
• Facilitate design workshops with marketing, creative, media, technology, analytics, legal, compliance, procurement, agencies, and business stakeholders.
• Define KPIs and operating metrics such as cycle time, throughput, adoption, rework, asset reuse, process compliance, cost efficiency, and marketing productivity.
• Support change activation, training, pilots, governance launch, and continuous improvement after future-state design.
Client-facing expectations:
• Serve as a practical advisor VP/Directors - marketing operations leaders, transformation sponsors, and cross-functional partners.
• Translate stakeholder pain points into future-state designs, decision options, requirements, and implementation steps.
• Build alignment across teams that often have competing priorities, legacy ways of working, and different definitions of marketing value.
• Ensure operating model recommendations are business-led, technology-enabled, and realistic to implement.
Key deliverables and outcomes:
• Current-state operating model and process assessment
• Future-state marketing operating model blueprint
• Capability model, role charters, accountabilities, RACI, and governance design
• End-to-end process maps for planning, campaign, content, creative, media, approvals, and measurement workflows
• Workflow, tool, data, and reporting requirements
• Implementation roadmap, pilot plan, change plan, and adoption metrics
• Operating model playbook, ways-of-working guide, and workshop materials
Typical engagements and workstreams supported:
• Marketing operating model reinvention
• Campaign and content supply chain transformation
• Marketing operations modernization
• Agency ecosystem and partner model redesign
• Workflow tool strategy and business requirements
• Governance, decision rights, and ways-of-working activation
Leadership expectations:
• Lead operating model and process workstreams from discovery through design, validation, and activation planning.
• Coach Business Analysts and Process Designers on interview synthesis, process mapping, RACI development, and requirements definition.
• Partner closely with transformation, technology, value, and change leads to ensure future-state designs can be adopted and measured.
• Build reusable operating model assets, process libraries, templates, and playbooks for the Marketing Advisory practice.
• Facilitate client workshops to aid in discovery and alignment as part of the business development process, and client engagement delivery.
